1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don’t have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.
2. Hire a web site design firm that understands [...]

If you’re just starting out in your career as a web designer, you likely have a lot of work left to do before you have an established portfolio. After all, it’s hard to convince potential new customers that you have the talent and skills to create a website if you have no portfolio to show [...]